Introducing the 2025 Artist Collective
The gallery is very excited to launch our next artist collective! This will be our fourth collective, and we’ve refined and developed it based on the most successful and desired aspects of past programs.
We’re doing a major upgrade by exhibiting at the LA Art Show, a prestigious fair with a 30 year history. Artists also get a 4-page story in Contemporary Artist magazine, promotion, guidance, and a 2-week residency in Santa Fe. This collective is limited to only 12 artists, allowing for highly individualized attention, promotion and exhibition.
Currently, the collective is by invitation only and runs July 15, 2025 - January 15, 2026
LA Art Show, January 7-11, 2026
We’re excited about this step up and being part of this prestigious, gallery-only fair in one of the world’s best art cities. Jen lived in Los Angeles for 20 years, and has many connections there, so we’re thrilled to add this fair to our portfolio.
We’ll be showing mid-size and large works primarily, with 1-4 pieces per artist (various factors determine number: size of work, if it’s a series and work together visually, visual cohesion to the booth, quality). Corner spots are invited to show small works. All work will be curated and selected by Jen. Each artist will have their name in vinyl graphics on their wall section, and business cards will be available at the desk.
Artists will have 6 months of guidance prior to the show, along with marketing by the gallery to gain the most event traction. During the artist’s residency, we’ll discuss what work(s), series, or direction would be best to present at the fair.
Artists select their space in the booth (below) and prices for the collective are based on spot selected (see below booth map, bottom of page)
Fair Includes: curation of works, booth rental, installation / de-install, booth design, shipping from gallery to fair (and back to gallery if not sold), representation and staffing at fair, sales and sales processing and marketing prior to—and during—fair. Artists are responsible for shipping work to the gallery prior to the fair, and from gallery to artist for unsold work. Work may be delivered by the artist to LA on installation day, or to Santa Fe, with prior permission. All artwork to be shown is selected by Jen Tough with input by the artist. This booth will be gallery hung (minimalist) with a focus on one mid-size to large scaled work per artist in a higher price range.
Artist commission is 75% on sales, gallery 25%.
Questions? Jen@JenTough.gallery
Residency in Santa Fe
Magic happens when artists disconnect from their daily routine and focus only on their work. With this collective, artists can choose a one or two week residency in 2025, prior to the LA Art Show, working with Jen to ensure the best face forward for this prestigious fair. During your residency, we’ll discuss your body of work, goals and direction, in-studio and while your work is in process. We’ll get to know each other better by discussing your career and art goals and most importantly, how to get there. Jen will provide ongoing feedback during the residency, focusing on individual needs, in a casual and friendly way, and primarily impromptu unless you desire scheduled meeting times. The residency will be a catalyst for taking your work to the next level through guidance and discussion. Work created during your residency does not have to be the work shown at LA Art Show. Jen will select the best work for the fair with artist input.
Residency includes: one or two week stay in our newly remodeled facility, lodging (private room with ensuite bath and kitchenette or direct kitchen access, private studio, access to building amenities: lobby/lounge, artist kitchen, outdoor lounge areas, hammocks and firepit). Partners, spouses and up to two dogs welcome with fee. Various dates available June-December 2025
Questions? Jen@JenTough.gallery
4-Page Feature in Contemporary Artist Magazine
Being published in a magazine offers credibility and marketing opportunities for years to come. Put them out during open studios, send to a gallery or venue you’ve been eyeing, display at your next art fair, or give one to gallerists for studio visits. Your feature in Contemporary Artist will include images of your work, photo(s) of you, biography, statement and interview. Artists can purchase unlimited copies directly from the printer. Professionally designed and art directed. Being published is a mark of success and authority. Questions? Jen@JenTough.gallery
Gallery Promotion
The gallery will promote each collective member, and the collective as a group, on Instagram, Facebook and the gallery newsletter during the 6-month collective program.
INDIVIDUAL ARTIST PROMOTION
Instagram: movie with 4-8 images: every other week or twice a month | Facebook: movie with 4-8 images: every other week or twice a month
GROUP/COLLECTIVE PROMOTION
Instagram: weekly | Facebook: weekly | Newsletter: monthly
Monthly Guided Discussions
The collective will gather as a group early each month via Zoom, with a general topic to guide discussion. This is the time to ask questions of Jen and other collective artists about anything from pricing to websites to getting galleries. While a topic is provided to add direction, these sessions will be freeform according to the needs and desires of the group. Cocktails welcome!
July: Topic: Take Your Work to the Next Level: preparing for the LA Art Show
August: Topic: Inside scoop on best practices for working with galleries
September: Topic: Best marketing ideas
October: Topic: Pricing and selling strategies
November: Topic: Website and Instagram Reviews
December: Topic: Promoting the LA Art Show
Inclusion on Gallery Website
Each collective member will be listed on gallery website under “artists”, and can have 3 works of art for sale. Gallery commission is 25%, artist 75% on all sales. Artist will also have a profile page with photo, bio and statement. Questions? Jen@JenTough.gallery
Fees for the Collective Program
Fees are based on linear footage of LA Art Show booth as shown in the below diagram. All fees are split into three payments that are due every 2 months and range from $1933 to $2483 per payment. First payment due within 10 days of acceptance. Payments two and three are due two months after the prior payment. All credit and debit cards accepted.
Artists earn 75% on all sales.
Prices include representation and exhibition at the LA Art Show, the entire collective program (above), plus a 2-week Santa Fe residency in 2025.
What’s not included: Shipping to gallery for fair, return shipping from gallery to artist for unsold work after fair, framing for fair (if needed), business cards for fair, transportation to/from Santa Fe for residency, food during residency (kitchen and kitchenettes in building for use), local transportation in Santa Fe during residency.
Questions? Jen@JenTough.gallery